Spontaneous Smiley Project is an exercise in self-induced feel-goodness, inviting others to upload their own photos of smiles. For each uploaded photo, $1 is donated to Operation Smile which provides free surgeries to children born with cleft lip and cleft palate. It’s also the organization that our Brazilian agency, F/Nazca Saatchi & Saatchi, has been supporting with great creative work. Smiles are right up there on the emotion scale. Just like laughter, smiles are infectious – they make us feel good and we could all use a few more smiles in our lives.