There’s no magic bullet for creating a successful business. Some believe in serendipity and seizing the moment, while others believe that success comes from thoroughly studying the market.
Frans Johansson, the author of a new book called The Click Moment: Seizing Opportunity in an Unpredictable World, believes that the rules are always changing and that success is more random than logical. Johansson believes that we increase our chances of success by placing a number of business bets, rather than backing just one horse. Apple, for instance, always has a number of inventions on the go, many of which never come to market, but just look at the track record of the products that do succeed.
According to Johansson, the randomness of ‘click’ moments is something that we don’t always see because as consumers we don’t witness the process behind the finished product. We may live in a world that is Volatile, Uncertain, Complex and Ambiguous, but if we continuously produce lots of small ideas we can create the momentum needed to pave the way for the next breakthrough.